[02] — About

I build brands that work in the real world.

Not on mood boards. Not in pitch decks. On shelves, in dispensaries, on feeds, in people's hands. Every brand system I build has to survive contact with reality.

40+ Brand Systems
25+ Years Active
0 Templates Used
1 Buffalo, NY

$ whoami

John Dough D'Angelo. Brand designer and creative director. Buffalo, NY. 25+ years in the game.

$ cat /etc/experience

→ 40+ brand systems built since 2001
→ Cannabis, lifestyle, and regulated industries
→ Brand identity, packaging, campaign creative, digital
→ Board member: Buffalo Cannabis Network
→ Digital Strategist: The Other Magazine
→ Founder: Case Study Labs

$ cat /etc/philosophy

I don't do surface-level work. Every brand I build has to work in the real world — on shelves, in dispensaries, on feeds, in people's hands. The look matters, but the system behind it matters more. Brand identity isn't a logo — it's how your business shows up everywhere, every time, without you having to think about it.

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Clients

Skyworld Cannabis Buffalo Buyers Club House of Sacci Lions Mane Infusions Buffalo Cannabis Network All That Chocolate The Other Magazine Rhythm & Roots StockX Dunkin' Reverly Buyers Club Mike Tyson